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Awards nominations open
Will Stirling of Your Vets receiving his award from Roddy Webster from sponsor Merial.
Will Stirling from YourVets receiving last year's marketing award from Roddy Webster on behalf of Merial Animal Health

The Veterinary Marketing Association (VMA) opens nominations for its Practice Marketing Award

Nominations are being sought for veterinary practices across the UK to be recognised for their marketing campaigns.


The Veterinary Marketing Association (VMA) Practice Marketing Award will be presented at an awards ceremony in March.


Claire Edmunds, who organises the event, said: "I would urge practices to review their marketing activity over the last year - they might be surprised at what they have achieved.


"This is not about quality or size, what the judges are looking for is initiative and innovation in marketing products or services to clients, whether pet owners or farmers."


Will Stirling, marketing manager for Midland's based YourVets, last year's winner, said: "It was a real boost to all the staff, and a great reward for all their hard work.


"Entering couldn't be easier, and for all the entrants the recognition it gives you within the industry is invaluable."


The awards recognise all aspects of marketing, from display advertising, direct and electronic mail, e-marketing, through to mobile and website/ digital communications.


There is a separate award for PR activity open to practices and businesses involved in the veterinary industry.


The winners will be named at a ceremony on March 14 at the Lancaster London Hotel.


The awards are organised by the VMA and supported by Merial Animal Health.
For more visit www.vma.org.uk

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Reporting service for dead wild birds updated

News Story 1
 The Animal and Plant Health Agency (APHA) has updated its online reporting service for dead wild birds.

The new version allows those reporting a dead bird to drop a pin on a map when reporting the location. It also includes a wider range of wild bird species groups to select from when describing the bird.

The online service, which helps APHA to monitor the spread of diseases such as avian influenza, can be accessed here. 

Click here for more...
News Shorts
NI chief vet urges bluetongue vigilance

Northern Ireland's chief veterinary officer (CVO) has urged farmers to be vigilant for signs of bluetongue, after the Animal and Plant Health Agency warned there was a very high probability of further cases in Great Britain.

There have been 126 confirmed cases of bluetongue virus serotype 3 in England since November 2023, with no cases reported in Northern Ireland. The movement of live ruminants from Great Britain to Northern Ireland is currently suspended.

According to the Department of Agriculture, Environment and Rural Affairs (DAERA), the virus is most likely to enter Northern Ireland through infected animals or germplasm (semen or ova) being imported.

Brian Dooher, Northern Ireland's CVO, said: "Surveillance for this disease within Northern Ireland has been increased to assist with detection at the earliest opportunity which will facilitate more effective control measures."

Farmers should report any suspicions of the disease to their private veterinary practitioner, the DAERA Helpline on 0300 200 7840 or their local DAERA Direct Veterinary Office.