Giant lion's head prowls Carnaby Street
The larger-than-life lion's head kicks off the opening week of ZSL’s first ever pop-up-shop, "ZSL Living Conservation", located just feet away from the famous "Welcome to Carnaby Street" arch.
The shop aims to catch the eye of shoppers and visitors, raising awareness of the endangered Asian lion and gaining public support for ZSL’s ambitious Lions400 fundraising campaign.
Shoppers will be able to speak to ZSL conservationists at pop-up conservation sessions, where they can learn about the Lions400 campaign and ZSL’s work in the wild. There will also be an opportunity to browse exciting new ranges of clothing, designed exclusively for the shop by Elizabeth Emmanuel and up and coming pop artist Rose Hill.
The Lions400 campaign aims to raise funds and awareness for the conservation work being carried out, both at ZSL London Zoo and in the field, to protect the endangered Asian lion. The campaign aims to raise £5.7m, which will allow the creation of a new state-of-the-art lion breeding centre and visitor experience at the zoo, as well as the extension of vital conservation work in the field.
The shop will be open for just six weeks. To find out more about the campaign and events in the pop-up shop, click here.
Image courtesy of ZSL London Zoo.
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