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Developing an assertive approach in practice
Carolyne Crowe
"Assertiveness is a choice," said Carolyne Crowe at London Vet Show.
Know your mindset, communicate confidently and move on

Carolyne Crowe, veterinary coach and mentor, took delegates at the London Vet Show through what assertiveness is and what it isn't. "If what you are doing over and over isn't working, maybe it is time to do something different," she began.

It is important to think about what is driving us forward and to overcome the things that are stopping us from achieving our goals. To help do this, it may be useful to draw an 8-segmented 'wheel' that covers key segments of your personal life or your relationships or aspects of your work, for instance. Each segment can be scored on a scale of 1 to 10 and by joining the dots it is possible to create you own personal wheel of "where you are now".

Assertiveness means being honest with yourself and others. It is about knowing your mindset, communicating it confidently and facilitating the process of moving on. There is also a need to select the appropriate time and situation in which to be assertive. In order to do this we have to make ourselves aware of the motivation and communication styles of the people with whom we work.

Carolyne stressed the importance of not being driven by our emotions when we are communicating in the work environment. The correct use of assertiveness will often prevent us from straying into this emotional territory.

It is important to be able to recognise people who are either 'over-assertive' or 'submissive' so that you can better employ your own balanced assertiveness and communicate in a constructive way to achieve an 'I'm OK, You're OK' outcome.

Concluding her presentation, Carolyne reminded delegates that "assertiveness is a choice" and that there is nothing wrong with being "responsibly selfish".

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Voting opens for BEVA Council

News Story 1
 Eligible members of BEVA will be able to vote for their Council team until Monday, 17 August 2026. Members will have received an election email on 17 July.

There are five candidates standing for four available places on Council. They are:

  • Alexandre Triguino
  • Angela Jones
  • Beth Bryant
  • Holly Rees
  • Hugh Somerville
Full profiles for each candidate can be found on the BEVA website

Click here for more...
News Shorts
Milk recalled over presence of veterinary medicines

Graham's Family Dairy has issued a recall for its semi-skimmed milk due to the presence of veterinary medicines in the product.

In a risk statement, the Food Standards Agency said the presence of the medicines, including penicillin, make the milk unsafe to consume and 'may be a possible health risk for anyone with an allergy to antibiotics'.

Customers who bought the product are advised to return it to the store of purchase for a full refund.