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BVA issues advice after celebrity saves dog with CPR
The veterinary profession has been working hard to highlight the significant health problems suffered by brachycephalic dogs and cats.

Jodie Marsh video viewed over four million times

A video showing Jodie Marsh resuscitating her dog has gone viral, prompting the BVA to issue advice to pet owners on CPR.

The video has been viewed some four million times and shows the celebrity giving her bulldog CPR after he collapsed.

On her Facebook page, Ms Marsh explains that her 12-year-old rescue dog collapses every couple of months.

She also highlights the hazards of taking brachycephalic dogs for a walk in hot weather and the choking hazards that eating can present for dogs with an abnormal soft palate.

“This is a very distressing video that demonstrates just how serious BOAS (brachycephalic obstructive airway syndrome) is as a condition for those dogs living with it,” commented BVA president, Gudrun Ravetz.
 
“No dog should have to endure the distress of regularly collapsing, though sadly this is a reality for many flat-faced dogs. We would strongly advise anyone with a pet suffering these symptoms to talk to their vet urgently to agree the best way to ensure the health and welfare of their pet.”

Over the past year, the veterinary profession has been working hard to highlight the significant health problems suffered by brachycephalic dogs and cats. At the same time, the industry has seen a rise in the popularity of such breeds, mostly due to their high media profile and celebrity ownership.

Commenting on the use of CPR in dogs, Ms Ravetz said that, in emergencies, an owner can give CPR until veterinary care is available.

“This mouth-to-nose resuscitation should only be used if the dog has stopped breathing and has no pulse,” she said. "We would advise owners to take veterinary advice, or attend a veterinary-led course, to learn how to deliver CPR in the safest way.”

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.