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Game of Thrones actor makes heartfelt plea to fans
Dog rescue groups have reported a massive increase in huskies since Game of Thrones premiered in 2011.

Spike in husky sales and abandonments due to ‘direwolf’ character

Game of Thrones (GoT) actor, Peter Dinklage, has made a plea to his loyal fans, to stop impulsively buying huskies. There has been a major spike in the sale of the breed since the introduction of the ‘direwolf’ characters, in the Game of Thrones television series.

Fans in the U.S. and U.K. are reportedly buying huskies from breeders and pet shops, naming them after their favourite GoT characters and, upon realisation of the commitment and hard work involved with caring for a dog, abandoning them at animal shelters and rescue centres.

Peter Dinklage, a long-term vegetarian and supporter of animal rights, has collaborated with animal welfare organisation - PETA - to request that fans stop buying dogs, on a whim. The actor also asked fans to reconsider their decision to buy dogs, as opposed to rehome them from shelters.

Dinklage stated: “Please, to all of Game of Thrones’ many wonderful fans, we understand that due to the direwolves’ huge popularity, many folks are going out and buying huskies. Not only does this hurt all the deserving homeless dogs waiting for a chance at a good home in shelters, but shelters are also reporting that many of these huskies are being abandoned—as often happens when dogs are bought on impulse, without understanding their needs.

"Please, please, if you’re going to bring a dog into your family, make sure that you’re prepared for such a tremendous responsibility and remember to always, ALWAYS, adopt from a shelter.”

Over six million cats and dogs are handed over to animal rescue centres each year, with half of them euthanised due to the limited space and lack of funding at these animal shelters. Dog rescue groups in both Northern California and the UK, have reported a massive increase in their numbers of huskies since the Game of Thrones series premiered in 2011.

PETA states that this is not the first time an on screen pet has sparked major sales in a particular dog breed. 101 Dalmatians, Beverly Hills Chihuahua, Legally Blonde, and Men in Black all triggered a sudden spike in sales, followed by an increase in abandonments, of the respective dog breeds featured.

As a result, PETA encourages prospective pet owners to consider whether they are ready for a life-long commitment and, if so, to adopt from rehoming centres, rather than buying pets from breeders and pet shops. Rehoming an animal means that new pet owners can have a real, tangible effect on the overpopulation crisis that is currently sweeping through shelters in the U.S. and the U.K.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.