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‘Shocking’ number of online pet adverts across EU
Nearly all of the charities surveyed (95 per cent) said there was a problem with online pet sales in their country.
New report finds hundreds of thousands of pets up for sale every day

Over half a million cats and dogs are available to buy online every day across Europe, a new report has found, prompting animal welfare groups to call for change.

The Blue Cross and the EU Dog and Cat Alliance put together a snapshot of online adverts for dogs and cats in 21 European countries. On any given day, 400,579 dogs and 104,318 cats were advertised for sale. Thousands of exotic animals were also available to buy.

Many of these pets had health problems, were underweight or underage. A lack of animal welfare information was also a common theme among the adverts. Some websites even encouraged users to buy animals impulsively, with financial loan options highlighted for those who couldn’t afford to buy a pet straight away.

Nearly all of the charities surveyed (95 per cent) said there was a problem with online pet sales in their country.

The Blue Cross said its findings highlight a need for action across Europe to tackle these online adverts, through self-regulatory groups such as the Pet Advertising Advisory Group (PAAG), which has already proved successful in the UK and Ireland.

Becky Thwaites, the charity’s head of public affairs, commented: “The findings from our report on the online sale of pets in Europe has shocked us all. The cases of unscrupulous breeders and sellers who prioritise profit over welfare is clearly a growing problem that needs to be tackled.

“We have seen the success that PAAG in the UK has had in removing inappropriate ads, improving the standard of advertising and most importantly, improving the welfare of the animals, and we are confident that the same can be achieved across Europe with additional groups being set up in more European countries.”

The Blue Cross and the EU Dog and Cat Alliance, launched their report in European Parliament last week (27 September). As a result, Marco Valetta, member of the cabinet for the European Commissioner for Health and Food Safety, pledged to support the new European Pet Advertising Advisory Group.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.