The blueprint acknowledges that the health and welfare of animals is a collective responsibility.

Scheme to encourage responsible animal health and welfare

A new three-step blueprint to encourage response animal health and welfare across the UK has been launched by the National Office of Animal Health (NOAH).

The campaign kickstarts with the release of a new infographic outlining how good animal health is an essential component of good animal welfare. It forms part of NOAH’s ongoing work to show what animal health looks like through a variety of lenses, experts and stories.

The blueprint acknowledges that the health and welfare of animals is a collective responsibility. It aims to encourage the animal medicines industry, veterinary surgeons, farmers and pet owners to work together to:

    •    STOP disease getting into the animal
    •    EQUIP animals to fight disease if they do encounter it
    •    TREAT animals appropriately when sickness is unavoidable.

Together, these steps incorporate the full range of animal health priorities, from reducing the risk of infectious diseases to prescribing appropriate treatments.

The campaign will provide educational materials to help farmers, vets, pet owners and industry stakeholders understand their role when it comes to animal health and welfare.

“A collaborative, comprehensive approach to animal health is absolutely vital to ensure animals across the UK are happy and healthy,” said NOAH chief executive, Dawn Howard. “Our new blueprint is a guide for all those who touch animals’ lives, and over the coming months we will be providing even more resources to inform and encourage responsible animal health and welfare.”