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Dogs Trust issues ‘pink pug’ warning
Traditionally, pugs are bred in four colours, apricot, silver, black and fawn (pictured).

Public urged to research before they buy

Rehoming and adoption charity Dogs Trust is warning the public not to be duped into buying so-called ‘pink pugs’.

In a statement on its website, the organisation said: “Pink pugs are not a new craze, they have been around for many years. Combined with the fact that pugs generally are a breed known to suffer serious health problems we would strongly encourage anyone thinking of buying one to do their research.

“We have been investigating Puppy Smuggling for several years, and know that unscrupulous breeders will take any opportunity to con unsuspecting people out of more money. Pink pugs have been bred for years, so don’t be duped by anyone who tells you that they are the ‘latest canine craze.”

Pink pugs are in fact albino dogs, and the pink tinge is a result of a lack of melanin. This can happen to any breeds, not just pugs, and can dispose them to certain health conditions, such as photosensitivity.

Traditionally, pugs are bred in four colours, apricot, silver, black and fawn (pictured). But in recent days, reports that TV personality Kerry Katona has purchased a 'pink pug' appears to have sparked public interest for albinos.

“As we would suggest with anyone wanting to get a puppy - regardless of the colour or breed - please do your research before you buy. It’s super important that you find out everything you can about the breed, as well as the breeder,” Dogs Trust continued.

“We recommend visiting your local rescue centre first, but if you have chosen to go to a breeder we have lots of advice to give you the confidence that you are buying a healthy, happy puppy.” 

Image (C) Dogs Trust

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

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News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.