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Waitrose to roll out app that tracks emotional wellbeing of farm animals
"The fact that the app will be trialled and developed at scale with a leading supermarket chain is an incredibly significant and positive step for the industry." - Prof Francoise Wemelsfelder, SRUC.

SRUC behavioural scientists develop new method of wellbeing assessment.

Waitrose is trialling a new mobile application, developed by Scotland's Rural College (SRUC), which will help the retailer to assess the wellbeing of animals on its farms.

As the first of its kind, the app is designed to help field teams assessing Waitrose farms better recognise, understand and record 'emotionally expressive' behaviour that contributes to an animal’s quality of life.

According to SRUC, the app is underpinned by extensive scientific research. This has informed a new method of assessing wellbeing called 'Qualitative Behavioural Assessment' (QBA).

Animal welfare inspectors can use the app to record different behaviours in animals which are indicative of their general wellbeing, such as being relaxed, tense, playful or anxious.

This will then help field teams to describe and quantify the different expressions they observe, allowing for a better understanding of the moods the animals are experiencing while interacting with their environment and each other.

Professor Francoise Wemelsfelder from SRUC said: “Good physical health is vital for good welfare but there is clear consensus among the scientific animal welfare community that factors such as enjoyment, contentment and positive excitement play an equally vital role in ensuring that an animal has a good life.

“QBA not only provides a way to assess these factors, it also opens up the conversation about what positive emotional wellbeing for an animal truly looks like. Because we believe fundamentally that animals are not simply production systems to be managed. They are sentient creatures that must be cared for.

“While this remains very much in development, the fact that the app will be trialled and developed at scale with a leading supermarket chain is an incredibly significant and positive step for the industry.”

To learn more, please visit the Waitrose website.

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.