Special event highlighted the role of communication to inspire change.
Her Royal Highness The Princess Royal attended a special event at the Moredun Foundation on Friday (4 November) to hear about how storytelling techniques can be used to communicate science more effectively to inspire change and the uptake of new technologies.
Joined by more than 80 guests, The Princess Royal met with farmers, researchers, post-graduate students and early career scientists to discover more about the charity's mission to improve the health and welfare of livestock. She also had a private tour of Moredun’s laboratories to learn about the latest research advances.
Among the speakers included John Cameron, honorary president of the Moredun Foundation, who emphasised the importance of effective communication between scientists and farmers to ensure that the science could maximise benefits.
Stewart Burgess described the UK-wide projects Moredun was leading on the prevention and control of sheep scab, while Chris Cousens spoke about research on Ovine pulmonary adenocarcinoma and how thoracic scanning was being deployed on farms to reduce the impact of the disease.
Moredun Foundation chairman, Mr Gareth Baird, said: “We are delighted to welcome Her Royal Highness The Princess Royal to our event highlighting the critical role of communication to encourage the uptake of new science and technologies to improve the health and welfare of livestock.
“The Moredun Foundation has a long history of scientists and farmers working together to find solutions to infectious diseases and creative communication is key to bring benefits to as many people as possible”.
Before her departure, The Princess Royal planted a tree as part of the Queen’s Green Canopy and in memory of Her Majesty Queen Elizabeth II.
Image (C) Moredun Foundation.
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