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House of Lords debates future of veterinary representatives
"It was agreed by all that the word 'rep' was not a good description for the highly skilled experts" - Rita Dingwall

FIVP’s Rita Dingwall among guest speakers sharing industry views.

At the House of Lords on Wednesday, 21 June 2023, members of the veterinary industry took part in a debate entitled Reps: VIP or RIP? Attendees debated the future of veterinary representatives in the UK.

The event was organised by the Veterinary Marketing Association (VMA) and chaired by Professor The Lord Trees of The Ross, who set the scene and presented the key market research findings that were gathered to help inform the debate.

Viewpoints and observations were given by a number of guest speakers, including: 

Rita Dingwall, business development manager for the Federation of Independent Veterinary Practices (FIVP), who presented the views from independent practice, including those of the members of the federation.

Donal Murphy, head of international and regulatory affairs with the National Office of Animal Health (NOAH), who presented views with regard to animal medicines and discussed how training of veterinary representatives could evolve in the future.

Martin Sutherland, director and general manager for IDEXX in the UK and Ireland, discussed the parallels and differences with human health, and shared valuable insights from his time working with the NHS.

Paul Horwood, country head of farm at IVC Evidensia, who gave the view from corporate practices and discussed sustainability in relation to sales representatives.

Mrs Dingwall said: “Congratulations to the Veterinary Marketing Association for providing a fascinating debate on the changing role of the ‘sales rep’ at the House of Lords entitled ‘reps’ VIP or RIP chaired by Lord Trees.

“There was a lively discussion regarding the role of the ‘sales rep’ and it was agreed by all that the word ‘rep’ was not a good description for the highly skilled experts that now act as specialist consultants for veterinary practices. 

“It was a privilege to be able to speak on behalf of the Federation of Independent Veterinary Practices and to have the opportunity to share thoughts and ideas.

“Thank you VMA!”

Professor The Lord Trees of The Ross said: "After a very good discussion, it was universally agreed that the "rep" was a Very Important Professional (VIP) but with an evolving role and important future to inform and assist clinical practice."

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Practices urged to audit neutering data

News Story 1
 RCVS Knowledge has called on vet practices to audit their post-operative neutering outcomes.

It follows the release of the 2024 NASAN benchmarking report, which collates data from neutering procedures performed on dogs, cats and rabbits.

The benchmarking report enables practices in the UK and Ireland to compare their post-operative outcomes to the national average. This includes the rate of patients lost to follow-up, which in 2024 increased to 23 per cent.

Anyone from the practice can submit the data using a free template. The deadline for next report is February 2026.

Visit the RCVS Knowledge website to complete an audit. 

Click here for more...
News Shorts
UK's BSE risk status downgraded

The WOAH has downgraded the UK's international risk status for BSE to 'negligible'.

Defra says that the UK's improved risk status recognises the reputation for having the highest standards for biosecurity. It adds that it demonstrates decades of rigorous animal control.

Outbreaks of Bovine Spongiform Encephalopathy, also known as mad cow disease, have previously resulted in bans on Britain's beef exports.

The UK's new status could lead to expanded trade and better confidence in British beef.

Christine Middlemiss, the UK's chief veterinary officer, said: "WOAH's recognition of the UK as negligible risk for BSE is a significant milestone and is a testament to the UK's strong biosecurity measures and the hard work and vigilance of farmers and livestock keepers across the country who have all played their part in managing the spread of this disease.