RCVS podcast returns alongside new WhatsApp channel
RCVS says its podcast and WhatsApp channel will make its communications more accessible.
The Royal College of Veterinary Surgeons (RCVS) has launched its WhatsApp broadcast channel, designed to share the latest RCVS news directly to members’ phones.
The channel coincides with the return of the RCVS podcast, as the College seeks to make its communications more accessible for its members and the public.
RCVS’ WhatsApp channel will act as an additional way for the organisation to share its news directly with its followers. It will include information on upcoming events, feature articles, blogs, videos and podcasts.
Much like RCVS’ other social media channels, the WhatsApp channel can be followed on a voluntary basis.
It accompanies the relaunch of RCVS’ podcast series, The RCVS Podcast, which is set to become a more permanent part of the College’s communications.
The RCVS Podcast has already returned with a changed format, discussing a full range of RCVS activities. Each episode begins with a short news-like segment, followed by an in-depth discussion into a specific topic.
Its latest episode, ‘Research with Purpose: An RCVS Perspective’, explores the role of research in supporting veterinary professionals in the workplace. The RCVS team discusses the importance of workplace initiatives, how engagement is linked to progress and the myths surrounding the veterinary workforce.
The episode also features news and events updates, including information on RCVS initiatives.
Ian Holloway, RCVS director of communications, said: “In line with our organisational strategy, we’re keen to diversify the range of options we have for communicating with the professions and wider public, particularly in terms of how we share news and other important information.
“We understand how busy veterinary professionals are and how challenging it can be to stay up to date with College updates – particularly for those working in settings with limited access to emails. By reintroducing our podcast and launching a WhatsApp channel, we aim to make information more accessible, giving professionals and animal owners alike new and more flexible ways to engage with us in a way that suits them.”
The podcast can be accessed on the RCVS website, and counts towards CPD requirements. The RCVS WhatsApp channel can be accessed here.
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