Support for Local Food
Support for ethically produced foods in general has withstood the pressures of an 18-month recession and is in fact growing, despite the tough economic conditions.
When asked about food they have specifically purchased over the last month, shoppers responded:
- 30% said locally produced food (up from 15% in 2006)
- 27% Fairtrade products (up from 9%)
- 18% products with high animal welfare standards (up from 11%)
Joanne Denney-Finch, chief executive, IGD, said: "These figures prove what we have been saying throughout the recession – shoppers are looking for both value and values. They are not simply looking for cheaper food in tough times, they also expect the grocery industry to support their moral and ethical values."
One in five (20%) would like a farmers’ market or farm shop
to be established nearby
to be established nearby
- 57% said they purchased local food because it has not travelled as far and is therefore fresher
- 54% wanted to support local producers and farmers (up from 28% in 2006)
- 34% wanted to support local retailers (18% in 2006)
- 29% wanted to keep jobs in the local area (up from 14%)
IGD also asked shoppers what improvements they would like to see to their food and grocery shopping experience. Once again, support for locally produced food was up, with 31% saying they would like more local products available to them, compared with 12% in 2005. One in five (20%) would like a farmers’ market or farm shop to be established nearby, up from 15% in 2005.
Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.
