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EmailIphone Application    Posted: 12th May 2011
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Whilst traditional methods of marketing, such as direct mail, leaflets and print advertising will always be a fundamental part of the marketing mix, online activities are now proving to be a viable way of expanding and growing your practice.

Email marketing is an extremely cost-effective marketing tool and when implemented correctly, can significantly increase brand awareness, service take-up and client satisfaction. In this virtual age, more and more clients are on the move and emails can help ensure that your message is received whenever, wherever.

Email marketing is a great way of communicating with clients on a regular basis. Not only does it strengthen client relationships, it can also help your practice reinforce pet care recommendations and be viewed as a source of reliable and educational pet-related information.

It is vital that before planning an email campaign, you ensure that your practice has a current and extensive email list. If you only have access to a few client emails and they date back several years then this will not be enough to create a successful and worthwhile marketing strategy.

If you are yet to produce a comprehensive list, you will need to set aside some time to gather fresh information. Involve all of your staff in this project and get them to understand the importance of obtaining email data.  

Once you have a usable email database, you can look to implement a series of targeted campaigns. With emails, your choices are only restricted by the quality of data you possess on your practice management system.

It is imperative that when considering your email marketing, you ensure that the content is relevant to the recipient and that the target audience is receiving the correct message. There is little point in sending a well-crafted email, offering a 10% discount on cat flea treatments, to clients that own chickens or rabbits.

The types of emails you can send are varied but the most commonly used are e-newsletters, special offers and reminders. All three are an effective source of regular contact with your clients and provide an added value benefit for them as well.

Email campaigns are a dynamic way to engage with both existing and potential clients and the benefits are limitless but they do require planning, timing and audience segmentation. If you can take these into account then your practice could succeed in delivering the right content to the right people at the right time.

If you would like further information on email campaigns and how your practice can benefit from them, please contact Central Marketing on 01359 245310 or email marketing@centralvet.com

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Practices urged to audit neutering data

News Story 1
 RCVS Knowledge has called on vet practices to audit their post-operative neutering outcomes.

It follows the release of the 2024 NASAN benchmarking report, which collates data from neutering procedures performed on dogs, cats and rabbits.

The benchmarking report enables practices in the UK and Ireland to compare their post-operative outcomes to the national average. This includes the rate of patients lost to follow-up, which in 2024 increased to 23 per cent.

Anyone from the practice can submit the data using a free template. The deadline for next report is February 2026.

Visit the RCVS Knowledge website to complete an audit. 

Click here for more...
News Shorts
UK's BSE risk status downgraded

The WOAH has downgraded the UK's international risk status for BSE to 'negligible'.

Defra says that the UK's improved risk status recognises the reputation for having the highest standards for biosecurity. It adds that it demonstrates decades of rigorous animal control.

Outbreaks of Bovine Spongiform Encephalopathy, also known as mad cow disease, have previously resulted in bans on Britain's beef exports.

The UK's new status could lead to expanded trade and better confidence in British beef.

Christine Middlemiss, the UK's chief veterinary officer, said: "WOAH's recognition of the UK as negligible risk for BSE is a significant milestone and is a testament to the UK's strong biosecurity measures and the hard work and vigilance of farmers and livestock keepers across the country who have all played their part in managing the spread of this disease.