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Purr-fectly Deafened!
Smokey on the decibel scale.
Meet the cat with the loudest purr on the planet.

You know the sound of a lawnmower on a summer afternoon? Or a vacuum cleaner around the house? The drone in the background, whirring through your head and drowning out the TV just at that romantic moment! Now imagine if your pet made that noise. Well, for Ruth Adams and her family, that's exactly what happens.

Smokey, their pet cat, is officially the possessor of the loudest purr on the planet, having reached a deafening 67.7dB and setting the Guinness World Record. She is louder than the average conversation and is capable of purrs topping 90dB when measured at a close distance.

She has been compared to a lawnmower, a vacuum cleaner and a hairdryer, and frequently drowns out telephone conversations.

Ruth Adams, Smokey's eighth owner in her 12 year life, described the reaction to her pet's purr: "When I'm on the phone, friends often ask what the loud noise is and they can't believe it is coming from a cat."

She added: "It's not just the volume of her purr which is unusual, she makes quite a unique sound as if she has a dove stuck in her throat."

Diana Johnson, of Northampton Cats Protection, expressed her astonishment. She said: "I have never heard anything like that purr in my life. It can drown out your conversation. I've never found a cat with a purr that is anywhere near as loud."

Since the start of this year, Smokey's purr has gone global, and she has been filmed by news stations all over the world. With the new Guinness World Records 2012 book having just gone on sale, as well as a semi-biographical account of Smokey's rise to stardom in the works, her fame is in the ascendence, with her purr even being available as a mobile phone ring tone.

The reason for Smokey's incredible purr is unclear, but it's obvious she enjoys her life in the spotlight - the only time she's quiet is when she's asleep!

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Survey launched to investigate EHV

News Story 1
 Zoetis has launched a new survey to identify management techniques for Equine Herpes Virus (EHV).

EHV is a contagious, airborne virus that can cause respiratory problems and severe diseases in horses and ponies. It spreads among horses over short distances, direct contact and through shared equipment.

The survey will explore current knowledge and management practices with EHV in the UK. It is quick to complete and participants could win one of 10 equine first aid kits.

Complete the survey here

Click here for more...
News Shorts
WSAVA launches pet travel guidance factsheet

A new pet travel guidance factsheet for veterinary professionals and caregivers has been developed by the WSAVA in collaboration with the World Veterinary Association.

The Dog and Cat Welfare During Transport factsheet provides step-by-step guidance for all stages of a journey, from pre-travel checklists to post-travel care.

Brachycephalic breeds or animals prone to travel-related anxiety are given special focus in this guide, which also provides links to IATA container regulation and WSAVA vaccination guidelines.