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Purr-fectly Deafened!
Smokey on the decibel scale.
Meet the cat with the loudest purr on the planet.

You know the sound of a lawnmower on a summer afternoon? Or a vacuum cleaner around the house? The drone in the background, whirring through your head and drowning out the TV just at that romantic moment! Now imagine if your pet made that noise. Well, for Ruth Adams and her family, that's exactly what happens.

Smokey, their pet cat, is officially the possessor of the loudest purr on the planet, having reached a deafening 67.7dB and setting the Guinness World Record. She is louder than the average conversation and is capable of purrs topping 90dB when measured at a close distance.

She has been compared to a lawnmower, a vacuum cleaner and a hairdryer, and frequently drowns out telephone conversations.

Ruth Adams, Smokey's eighth owner in her 12 year life, described the reaction to her pet's purr: "When I'm on the phone, friends often ask what the loud noise is and they can't believe it is coming from a cat."

She added: "It's not just the volume of her purr which is unusual, she makes quite a unique sound as if she has a dove stuck in her throat."

Diana Johnson, of Northampton Cats Protection, expressed her astonishment. She said: "I have never heard anything like that purr in my life. It can drown out your conversation. I've never found a cat with a purr that is anywhere near as loud."

Since the start of this year, Smokey's purr has gone global, and she has been filmed by news stations all over the world. With the new Guinness World Records 2012 book having just gone on sale, as well as a semi-biographical account of Smokey's rise to stardom in the works, her fame is in the ascendence, with her purr even being available as a mobile phone ring tone.

The reason for Smokey's incredible purr is unclear, but it's obvious she enjoys her life in the spotlight - the only time she's quiet is when she's asleep!

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Vets launch new podcast for pet owners

News Story 1
 Two independent vets have launched a podcast to help owners strengthen their bond with pets. Dr Maggie Roberts and Dr Vanessa Howie, who have worked in both veterinary practice and major charities, are keen to use their experience to enable people to give pets a better life.

The venture, called Vets Talking Pets, provides advice and information on a range of topics, including how to select a suitable pet, where to obtain them and how to get the best out of your vet. Maggie and Vanessa will also discuss sensitive subjects, including end-of-life care, raw food diets and the cost of veterinary care.

The podcast can be found on all the usual podcast sites, including Podbean, Apple, Amazon Music and YouTube. 

Click here for more...
News Shorts
VMD issues guidance on AVM-GSL packaging

The Veterinary Medicines Directorate (VMD) has shared advice on its requirements for medicines considered AVM-GSL.

The guidance explains the information that should be on the outer package, and sets out the typical maximum pack size for an AVM-GSL product. It also describes the user-friendly language, structure and phrases required on packaging and product leaflets.

AVM-GSL products do not require discussion between the purchaser and a veterinary professional. This means that clear product information is needed to support sales choices.

The information will be useful for submitting new products to the AVM-GSL category and lowering the distribution category of products from NFA-VPS to AVM-GSL.

The VMD's guidance can be accessed here.