Utilise your practice waiting room!
A national survey has revealed that the majority of posters, leaflets and other displays in vets' waiting rooms can be the most effective means of building ambience, and they can provide a significant opportunity to increase practice revenue.
The survey collated the views of more than 100 practice managers, and found out that nearly 70% believed waiting room displays were very effective at improving ambience and 65% felt they were effective at conveying information.
However, only 8% felt they were very effective at increasing turnover and 7% felt they had a significant impact in selling a product or brand.
Areas to be worked on were identified as the frequency with which displays are changed, deciding upon the right messages to be communicated and utilising contemporary formats, such as interactive or digital displays, to best communicate with clients.
Helen Cawthra, Managing Director of TMA - who conducted the survey - said: “It is all very well building ambience and providing loyalty but in today’s market, it is important that vets take hold of every opportunity to generate revenue in every way possible."
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