BVA responds to member requests
Image: Peter Jones, BVA
Responding to requests from members of the profession, the BVA has produced free client leaflets aimed at raising awareness of the cost of veterinary care, the benefits of pet insurance and how to choose a practice.
The leaflets come as a result of the largest ever BVA member research project - "Your BVA, Your Say". Vets asked the association to help with the challenge of educating the general public about the realities of veterinary practice, thereby improving perceptions of the profession.
"Vets across all member grades very clearly told us about their concerns over the perceptions that some sectors of the general public have of the profession," said Peter Jones, BVA president.
"Our members in practice are feeling the pressure of negative public perceptions often caused by a lack of understanding about the hours vets work and the reasons behind veterinary fees."
Mr Jones added that there was a "strong call" for the BVA to help members address these issues by raising awareness and educating the general public.
In response to these requests, he said: "There is no quick-fix solution but the BVA has taken this message to heart and I am pleased to announce these leaflets as an important step forward, and urge vets to make them available to clients in their waiting room or reception areas.
"The leaflets can be a good opener for all staff in the practice to engage clients about the services that are on offer, and an opportunity to build confidence in the relationship based on a better understanding of what vets do and how their fees are structured."
The leaflets can now be downloaded free of charge from the BVA's website.
Images: BVA
The BSAVA has opened submissions for the BSAVA Clinical Research Abstracts 2026.
