Sir Roger Moore's call for a boycott of a new department store over its plans to sell foie gras, has led to a dramatic u-turn this week.
Fortnum and Mason abandoned plans to sell foie gras at its Dubai store, following a campaign by People for the Ethical Treament of Animals (PETA).
A PETA advertisement, featuring former James Bond actor Sir Roger, and recorded in Arabic, was released just days before the u-turn and attracted widespread media attention within the United Arab Emirates.
PETA said an
undercover investigation
of the farms in France that were due to supply foie gras to Fortnum and Mason, revealed that product did not meet halal requirements.
Islamic law states that animals must not be under stress or in discomfort before slaughter and must not be diseased, mutilated or deformed.
Foie gras production involves huge amounts of grain and fat being pumped into the stomachs of geese through metal pipes rammed down their throats.
Their distended livers can swell to up to 10 times their normal size and press against their lungs, causing them to pant constantly.
Ralph Fiennes, Dame Vera Lynn, Ricky Gervais and MP Zac Goldsmith are among the high-profile people who joined Sir Roger in his call to for the store to abandon its plans to sell "torture in a tin".
Avian experts and veterinary surgeons agree that there is no humane way to produce foie gras.
"Fortnum and Mason's decision not to sell foie gras in Dubai represents a significant step in getting this 'torture in a tin' out of all its stores", Sir Roger said.
"The company is tacitly acknowledging that this vile victual has no place in its future plans, and the next logical step would be for Fortnum to make this a company-wide policy."
You can view
Sir Roger's PETA advert here.
For more information on PETA
click here.
Image by Frantogian